Here's another great SEO blogging post from Victoria Stankard on proper formatting and blog post length and the topics and subjects that you cover. All great points. How easy it is to just go on and on and on without remembering that you only have a few seconds to grab readers and to keep their attention. Thanks again Victoria!
Blog posts that are focused on one topic with proper formatting are more effective for people and SEO. The last thing you want to do is overload readers and search engines with too much information on multiple topics in one post. Rather than throwing the entire "kitchen sink" (everything you know) into one post, a better strategy is to break up larger topics into focused, formatted, easy-to-digest, bite-size junks or multiple posts and spread them out over time.
For example, the topic of SEO blogging has many divergent sub-topics and if tried to cover it all in one post, most readers would do a 360 head spin and their eyeballs would fall out due to information overload. The post would also probably die a painful death in the index because search engines would be unable to acertain what the post was actually about.
"Rules" about SEO Blog Post Length and Optimization
There really are no hard and fast rules about blog post length. First of all, Google loves content, so don't be too concerned about writing "too much" in one post as long as what you are blogging about stays on topic. With a longer post, you can break down the main topic into subtopics, just make sure that you don't wander off in multiple directions. If your post is about this, that and the other thing, it's very difficult to get search engine placement for anything!
Adding a list of "related posts" at the bottom of your posts gives readers the opportunity to venture further into your main topic and offers a quick navigation to previous posts they may not find otherwise. It's also very good for SEO to link up related posts. I tend to go a bit "overboard" in the related post links department because I have written so many posts about SEO blogging, they all tie together and I want readers to find them all.
When it comes to blog post length and optimization, the general rule of thumb is one or two keywords/search terms per 450 to 500 words, not including your signature/tag line. Aim for only one keyword/search term with shorter posts. Basically, the longer the post, the more opportunity you have for optimization, search engine placement and garnering topic authority for your post.
Overcoming Information Overkill with Proper SEO Blog Post Formatting
The truth is that if people are intrigued enough to read past your post title, they will first quickly scan your post before actually reading it. Therefore, you want to format your posts for easy scanning and visually compartmentalize blocks of content, a big turn off for Internet users. Eye-catching, optimized images, search term rich heading tags that support the main title, ordered (numbered) and unordered (bulleted) lists are effective ways to SEO format and break up blocks of content for your readers.
I hope the above SEO blogging tips give some structure to your creative flow and remember, write for people, then optimize for search engines - always in that order!
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